DARI HIP HOP KE POP: MENELISIK ESTETIKA DALAM VIDEO KLIP BANGTAN BOYS (BTS)

This research aims to see how the aesthetic changes in two music video of Bangtan Boys (BTS), “No More Dream” (2013) and “Permission Dance” (2021). Aesthetic are always releted cultural changes, therefore it is interesting investigate more deeply. collects qualitative data from books, journals, especially above. To we use post-colonial theory Homi K. Bhabha which relevant dor this research. From that has been done, BTS take idioms Western (United States) pop culture. Changes aesthetics actually only follow global trends States). We don't find a solid South Korean 'visual cue' video. However, 'Korean Style', 'K-Pop Aesthetics', 'BTS looks', so on were born because mimicry hybrids have succeeded integrating hegemonizing culture into K-Pop idiom.